Event
Accelerate23
A digital event demonstrating the potential of combining creative ideas with cutting-edge technology to create engaging virtual experiences.
Execution
The custom 3D "Beyondverse" event was hosted on Google Cloud and designed by Opus Agency. It featured five distinct zones inspired by real-world content from Google Cloud for attendees to explore. An interactive map, orientation video, and custom avatar station were the first points of contact for participants. Gamification elements were used throughout the event to encourage interaction with content and other participants. A professional actor served as an event guide, navigating attendees through the space with humor and authenticity.
Engagement Metrics
The event drew 17,642 attendees, who spent an average of 48 minutes in each room. There were 73,355 total visits across all spaces within the Beyondverse. More than 11,500 attendees engaged in gamification elements, leading to over 16 million points earned across more than 50,000 interactions.
Key Takeaway
The project demonstrated the potential of combining creative ideas with cutting-edge technology to create engaging virtual experiences. It highlighted the importance of connecting authentically with the audience and offering tools that promote empathy, exploration, and accessibility.
